Privacy Policy
Privacy Policy
At our store, we value transparency, privacy, and data security of our customers at every stage of their interaction with our site. To provide you with a clear understanding of what information we collect and how we use, store, or delete it, we detail our Privacy Policy below.
Customer registration data is not disclosed to third parties, except when necessary for the delivery process, billing, or participation in promotions requested by customers themselves. Your personal data is essential to ensure that your order arrives securely at your home, according to the established delivery time.
For what purpose do we use our customers' personal data?
To deliver the products or services you have purchased. To keep you informed about the status of your order. To coordinate with our partners the delivery or provision of services. To facilitate exchanges. To send communications about our services and provide you with an even more relevant experience in your day-to-day interaction with The Store. Customer Rights
The General Data Protection Law (LGPD) recognizes the Customer's right to request from the Store, at any time and upon formal request, information about the data processed.
For a better understanding of our Privacy Policy, it is important to clarify some key concepts:
Customer: refers to any individual who purchases products or services in our physical stores, website, and application.
Personal data: refers to any information related to a person that identifies them or, when combined with other processed information, identifies an individual. This includes any information that allows identifying or contacting a person.
Personal data processing: refers to the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation, or control of information, communication, transfer, dissemination, or extraction of data from individuals.
Concerned party: refers to any individual whose personal data is processed by the Store.
Purpose: refers to what we aim to achieve with the processing of personal data.
Need: refers to the fact that the processing of personal data must be limited to the minimum necessary for the intended purpose. In other words, it must be relevant, proportionate, and not excessive.
Consent: refers to the clear and objective authorization granted by the concerned party to process their personal data for a previously established purpose. After giving consent, you have the right to revoke it at any time. Revocation does not nullify previously performed processing.
- Who does this privacy policy apply to?
This policy applies to all customers of our Store, including the website, application, and physical stores, whose personal data are processed by us in some way.
- What type of personal information do we collect and use?
In our Store, we collect and store the information you provide to us in various ways, such as when you submit your document for billing, make changes to products, purchase store services or products, create an account and provide data in "My Account," place an order on our website, participate in monthly raffles, interact with our Customer Service, participate in surveys or marketing promotions, among others.
Among the data that may be requested are: full name, email address, identification document, date of birth, gender, address, phone numbers, and credit card number.
Information collected automatically by our Store: we collect and store certain information each time you interact with us. For example, we use cookies and obtain information when your browser accesses our website, when you click on ads, partner emails, or other content we provide on other websites.
Information collected by mobile devices: when you access our site from your mobile device, we may receive data about your location and your mobile device. We may use this information to offer you personalized content, such as ads and search results. Most mobile devices allow disabling location services.
Information collected from other sources: we obtain information from public sources (e.g., demographic data), credit bureaus or agencies (e.g., credit reports/checks), and data providers (e.g., demographic data related to online advertising based on your interests).
- Why do we request your personal data?
We collect your personal data for the following purposes:
Deliver purchased products or contracted service.
Optimize your interaction with us.
Ensure the security of our website, application, and processed data.
Inform you about offers and promote our services.
Comply with legal obligations.
Administrative and management purposes.
Providing the data allows:
Deliver purchased products or services.
Carry out the process of exchanging or returning products, within the deadline established by the Customer as set forth in the CDC (Consumer Defense Code).
Send updates on order status and service communications.
Coordinate with partners the provision or availability of services.
Provide services suitable for customer needs.
Improve the customer experience.
Enhance customers' shopping experience at the store.
Perform market analysis and research.
Keep the customer informed about the products and services we offer.
Perform targeted online advertising.
Prevent, detect, and investigate activities contrary to our Code of Conduct or that are prohibited or illegal.
Improve our website, products, and services.
The Store uses legal bases, which may vary depending on the purpose of the collection, to process customers' personal data. The storage period may vary depending on the legal basis applicable to each situation and the purpose.
3.1 Marketing services
Marketing services are offered through free communications about offers, services, and products targeted at the Customer, in relation to their profile on the website and purchases made. These services include emails, SMS, and WhatsApp. The Customer can unsubscribe from the service at any time by accessing "My Account."
- With whom do we share your data?
The collected information will only be shared when necessary:
For the proper provision of services in collaboration with partner companies.
For protection in case of conflict.
With providers of technological and operational infrastructure, such as payment intermediaries and information storage service providers.
- International data transfer
Since the Internet is a global environment, certain services offered by the Store may require the transfer of data to other countries.
In such cases, the data is processed in accordance with the LGPD (General Data Protection Law) and other applicable data protection laws. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.
By browsing our website, using our application, shopping at our physical stores, or communicating with us, you consent to the processing of your information, including international data transfer when necessary. We take measures to ensure that all collected information is processed securely, in accordance with data protection standards and in compliance with this Privacy Policy.
- How long do we store personal information?
We store Customer information according to the prescription period provided for in Brazilian legislation.
- What are the data subject's rights?
As of the entry into force of the LGPD, the data subject has the right to obtain from the Store, at any time and upon formal request, information related to their data.
The Store has a period of 15 days to respond to requests from data subjects. Requests will be analyzed in accordance with current legislation, and for legal reasons, some requests may not be fulfilled.
Data subjects have the right to:
Confirmation of the existence of processing.
Access to the data.
Rectification of incomplete, inaccurate, or outdated data.
Anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data.
Portability of data to another service provider or product, upon explicit request and in accordance with the regulations of the national authority, provided that trade and industrial secrets are respected.
Deletion of personal data processed with the consent of the data subject.
Information about public and private entities with which the data controller has shared data usage.
Information about the possibility of not providing consent and the consequences of refusal.
Revocation of consent.
- How do you exercise your rights?
You can exercise your rights by accessing the notification settings or by contacting us via email.
To change your preferences regarding notifications (including marketing communications), you can access "My Account" at any time. If you do not wish to receive our marketing communications, you can also unsubscribe by clicking on the link provided in the marketing email.
- Can children make purchases at the Store?
The Store sells products for children, but they must be purchased by adults. If you are under 18 years old, you must make the purchase together with one of your parents or legal guardians.
- Cookies and similar technologies
Cookies are small data files placed on your computer or other devices (such as smartphones or tablets) while browsing the site.
We use cookies, pixels, and other technologies (together, "cookies") to recognize your browser or device, better understand your interests, provide you with essential features and services, and also to:
Track your preferences and send you only ads that are relevant to you. You can configure your preferences through your account;
Track items stored in your shopping cart.
Conduct research and diagnostics to improve content, products, and services, prevent fraudulent activities, and enhance security.
If you block or reject our cookies, you will not be able to add items to your shopping cart, complete the purchase process, or use our products and services that require login.
Please refer to your browser's help section for information on how to block or reject cookies, as well as to receive notifications when you receive new cookies and to know their expiration date to disable them.
- How to keep your personal information safe?
The Store uses the best security protocols to preserve the privacy of customer data, but we also recommend individual protection measures.
To maintain the security and protection of your personal data provided during registration or purchases, never share your login and password with third parties. Also, when accessing your account through "My Account," especially on public computers, make sure to log out to prevent unauthorized access and use of information without your knowledge.
We never request personal data by phone, WhatsApp, SMS, or email. Under no circumstances should you provide this information, as it may be an attempt at misuse.
- More important information about data protection
If any changes occur in our Privacy Policy, you will receive an email with the updated information.
- How can I contact the Store's Data Protection Officer?
The Data Protection Officer is the officer designated by the Store to act as a communication channel between the data controller, the data subjects, and the National Data Protection Authority (ANPD), when formalized. You can send any inquiries to the provided email address.
- Legislation and jurisdiction
This policy is governed, interpreted, and enforced in accordance with the laws of the Federative Republic of Brazil, particularly Law No. 13,709/2018, regardless of the laws of other states or countries. The competent jurisdiction to resolve any disputes arising from this document shall be that of the Customer's domicile.
Still have any questions? We are here to help. Feel free to contact us! 24/7 Customer Service: we usually respond within a few hours.